Are you using video marketing in your social media? No, quick go grab your phone and get started! For those of you that are whether you're a plumber in Aberystwyth or a cocktail bar in Cardiff, how are you measuring success?
Most measure success on video views, "oh look it's had 126 views" it must be a great video and people must love it, right? Wrong, first thing I would look at is engagement too, how many shares, likes and clicks.
But if we do drill down on the views, what counts as a view? Surely someone who views it start to finish? Nope, take a look at this from Buffer, explaining the difference across all the platforms.
Now you know, what you should know also is if you're not using video you need get going now.